ASIA BLOG AWARDS JUDGING CRITERIA




The UK Blog Awards provide a unique opportunity for individual and companies from 

their sector to be recognised for their social media achievements through blogging, 

vlogging, instagramming and snapchatting.

A blog defines and represents the epitomy of all digital content platforms.

The UK Blog Awards recognise the best in digital talent, whilst providing everyone 

with an opportunity to be entered into the process, no matter how big or small your 

following.

The awards provide recognition, with a chance to network and be inspired by other 

industry bloggers and connect with brands.

Don't forget to sign up to UK Blog Relations which connects content creators with 

companies that wish to develop a content journey together.

ASIA  BLOG AWARDS JUDGING CRITERIA

# It will be down to you as an Individual and Company to promote your entry to your 

colleagues, friends, family, network, fans and organisations

# Once the Public Vote closes, the top 8 individual and company Blogs and Vlogs 

from each category will be put forward to our expert Industry Judges 

# There will be two-three industry Judges per category and the UKBA organiser will 

also judge

# The criteria for the awards will be judged as follows:

What your entry will be judged on

Out of the above 5 criteria, will be further sub criteria to break down the 

sections for critique. To win a UK Blog Award is no easy task and it takes our 

panel a considerable amount of time to assess the content that has been shortlisted

# The top 8 Blogs from each Industry Category (Individual and Companies) will be 

shortlisted and will be showcased on the UKBA website 



















# To be shortlisted for a UK Blog Award is a great achievement in itself

# We hope that all

shortlisted candidates and companies can attend the UK Blog 

Awards evening to celebrate their fantastic content achievements and also be there 

to collect and celebrate their award in person

Keep up to date with all announcements via our Blog and Twitter platform.

Under each category there will be two Awards up for grabs:

1. Individual / Freelance Blog

2. Company / Organisation Blog

What type of entrant am I  ?

INDIVIDUALS  : An individual Blog is defined as a single or duo Blogger/s. This can 

be for business or pleasure. You must be the main contributor for your Blog. If 

your Blog has a large amount of regular guest contributors (more than 5), you must 

enter as a Company/Organisation.

COMPANIES: If you are a Company, please enter this category. A company Blog is also 

defined as more than two authors and more than 5 guest authors. Any size of company 

can enter into this category, from SME, charities, enterprises to large branded 

companies and enterprises.

We are pleased to announce that the following industry categories will be 

recognised at the UK Blog Awards 2018.

For a FULL overview of each category please see outlined below:

Blog of the Year Award
Arts and Culture
We suggest you enter for the UKBA’S Arts & Culture Industry Category if you are an 

organisation or individual that Blogs around the following:

Theatre
Museums
Music
Books
Reading
Book clubs
Libraries
Modern Art
Galleries
Crafts
Dance
Art reviews
Film
Cinema
Sculpture
Automotive
We suggest you enter for the UKBA’s Automotive Industry Category if you are an 

organisation or individual that Blogs around the following:

Cars
Racing
Formula 1
Rally Driving
Motorbikes
Mechanics
Automotive Reviews
Performance Vehicles
Unusual Modes of Transport
Automotive Innovation and Technology
Eco/Green Transport
Public Transport
Dating
We suggest you enter for the UKBA’s Dating Industry Category if you are an 

organisation or individual that Blogs around the following:

Dating
Relationships
Diaries
Advice
Marriage and Break Ups
Digital & Technology
We suggest you enter for the UKBA’s Digital & Technology Industry Category if you 

are an organisation or individual that Blogs around the following:

Gamification
Mobile
Government Technology
Security & Advice
Innovation
Gaming
Computing
Gadgets
Education
We suggest you enter for the UKBA’s Education Industry Category if you are an 

organisation or individual that Blogs around the following:

Teaching
Educational Subjects
Universities
Further Education
Higher Education
Schools
Health in Education
Curriculum
Teaching methods
Governmental Guidelines & Issues
Ofsted
Teaching Innovation & Applied Technology
Fashion & Beauty
We suggest you enter for the UKBA’s Fashion & Beauty Industry Category if you are 

an organisation or individual that Blogs around the following:

Product Review
High Street
Fashion Design
Dressmaking
Fashion Shows
Clothing
Footwear
Accessories
Seasonal Fashion
Retail
Style
Beauty
Make Up
Tutorials
Food & Drink
We suggest you enter for the UKBA’s Food & Drink Industry Category if you are an 

organisation or individual that Blogs around the following:

Recipes
Eating out
Food
Drink
Restaurants
Baking
Growing your own food/ organics
Cookery Programme Reviews
Green & Eco
We suggest you enter for the UKBA’s Green & Eco Industry Category if you are an 

organisation or individual that Blogs around the following:

Environmental
Energy
Ultilites
Green
Planet Saving
Environmental and Innovative Green Gadget
Sustainability
Construction and Property
Climate Change
Conservation
Property
Architecture
Health & Social Care
We suggest you enter for the UKBA’s Health & Social Care Industry Category if you 

are an organisation or individual that Blogs around the following:

NHS
Social Care
Respite Care
Rehabilitation
Elderly Care
Young Person Centred Care
Physical Activity
Mental Health
Wellbeing and Fitness
Diet
Obesity
Public Health
Healthcare
Smoking
Alcohol
Lifestyle
We suggest you enter for the UKBA’s Lifestyle Industry Category if you are an 

organisation or individual that Blogs around the following:

Parenting
Interior Design
Product Design
Legal
Finance
Sport
Coaching
Business Support/Advice
Thrift/Budgeting/Money Saving
Personal interests not covered in the other industry categories
Parenting
 We suggest you enter for the UKBA’s Parenting Industry Category if you are an 

organisation or individual that Blogs around the following:

Pregnancy
Your journey to getting pregnant/having children
Raising children
Working mums
Dads/Mums and their role
Child development
Child loss
Surrogacy
Adoption
Fostering
Blended families
Photography
We suggest you enter for the UKBA’s Photography Industry Category if you are an 

organisation or individual that Blogs around the following:

Contemporary
Creative
HDR
High Speed
Macro
Motion
Landscape
Nature and Wildlife
Time Lapse
Press & Editorial
Repartage
Underwater
Insta Blog
PR, Media, Marketing and Communication
We suggest you enter for the UKBA’s PR, Media, Marketing and Communication Industry 

Category if you are an organisation or individual that Blogs around the following:

Social Media
Marketing
Community
Peers
PR
Journalism
Tele Communication
Newspaper
Digital Communication
Branding
Inbound Marketing
Outbound Marketing
Audience Interaction
Sports and Fitness
We suggest you enter for the UKBA’s Sports & Fitness Industry Category if you are 

an organisation or individual that Blogs around the following:

Gym
Workouts
Workout programmes
PT
Sports teams
Sports betting
Any time of sport competition
Transformation
Fitness Journey
Exercise
Competing
Supporting competitors


Travel
We suggest you enter for the UKBA’s Travel Industry Category if you are an 

organisation or individual that Blogs around the following:

Tourism
Accommodation
Equipment, Packing, Gadgets
Outdoors
Occasional/Special Travel i.e. Honeymoon
Travel Tips
Travel Providers
Culture
Backpacking
Interrailing
World
Reviews
Photography
Vlogger
Any type of video content that you directly cover on your blog across a variety of 

industries may enter this category

Events & Weddings
We suggest you enter for the UKBA’s Wedding and Events Industry Category if you are 

an organisation or individual that Blogs around the following:

Bridal
Décor
Honeymoon Planning
Wedding Catering
Wedding Supplier i.e. Florist, Insurance, Photography, Entertainment etc.
Wedding Planning
Wedding Accessories
Ideas & Themes
Budgeting
Venues
Wedding Photography
Idea/Mood boards
Event Planning/ Management/ Consultancy
Eventprofs
Events: Festivals, Exhibitions, Conferences, Launches etc.
Event Technology and Innovation
Sustainable/Green Events
New For 2018
New for 2018 - Social Influencers!
We suggest you enter for the UKBA’s Social Influencers Category if you are an 

organisation or individual that create content on any platform online that is not a 

Vlog or Blog.

When entering please remember # An individual Blog (or Social Influencer) is 

defined as a single or duo Blogger/s. This can be for business or pleasure. You 

must be the main contributor for your Platform. If your Platform has a large amount 

of regular guest contributors (more than 5), you must enter as a 

Company/Organisation.

A company Blog (or Social Influencer) is defined as a company. But if you are an 

individual Blogger/Influencer with more than two authors and more than 5 guest 

authors, please enter your Blog/Profile into the company section. Any size of 

company can enter into this category, from SME, charities, enterprises to large 

branded companies and enterprises.

New for 2018 - International Influencers!

We suggest you enter for the UKBA’s International Influencers Category if you are 

an organisation or individual that Blogs around the world and NOT the United 

Kingdom (n.b. currently England, Scotland, Wales or Northern Ireland).